Meet Amy
At 22, I walked away from my corporate job with just $500 in the bank to start what would eventually grow into a multi-million-dollar financial planning business.
The journey taught me a lot — often the hard way — but it also gave me freedom, choice, and the ability to help other everyday Kiwis build brighter financial futures.
I grew up in a hardworking family shaped by two very different cultures. From my dad’s Samoan side, I learned the importance of family, generosity, music, laughter, and food — even when money was tight. From my mum’s Kiwi side, I learned to save, be sensible, and live within your means. Their contrasting views on money often clashed, but they helped me see what I wanted for my own future — and what I didn’t.
From as early as I can remember, I was determined to “be a millionaire” — not for the money, but for the freedom it represented: a nice home, time with my kids, travel, choices and security. I had no roadmap and no financial education, but I was committed to figuring it out. And I did.
Today, I’m living the life I once dreamed of — raising my three-year-old twins, making memories, and building a secure future full of choices. The best part? I get to help others do the same — because we all deserve to feel financially secure, and to know, deep down, that we’re gonna be okay.
I’m on a mission to help Kiwi’s change the way they feel about money. To turn worry, stress, and uncertainty into clarity and confidence, with a clear plan to build wealth and financial security in a way that feels right for them.
Whether it’s paying down debt, learning to invest, creating passive income, or preparing for a comfortable retirement – I want everyday hardworking New Zealander’s to have access to quality financial advice so they can take control of their money and build a life that feels good now – and in the future.
Why Choose Amy
With nearly 25 years in financial services, Amy Po-Ching has guided hundreds of Kiwis toward financial freedom — combining award-winning expertise with a deeply human touch.
She’s recognised for her practical, no-fluff approach to financial advice, blending strategy, structure, and heart to deliver real results. Clients trust her because she doesn’t just tell them what to do — she helps them understand why, empowering them to take control of their future with clarity and confidence.
Westpac Auckland Business Awards Finalist – Strategy & Planning
Westpac Auckland Business Awards Finalist – Employer of the Year
Built and sold a 7 figure financial planning business 2018
Biggest contributor to the financial services industry 2014
Mortgage Broker of the Year 2007
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Biggest Contributor to the Financial Services industry 2014
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Westpac Business Awards Finalist – Strategy & Planning
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Trusted Media Commentator
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Built and Sold a 7 Figure Financial Planning Business
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Mortgage Broker of the Year 2007
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Wannabe Cake Maker
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Industry Expert Guest Speaker
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1000+ Happy Clients over 20yrs
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Westpac Business Awards Finalist – Employer of the Year
Start Them Young
Alongside helping adults create financial freedom, Amy’s also passionate about inspiring the next generation. She recently wrote her first children’s book — Bazzy & Bobo and the Orange Tree 🍊📚 — a fun, engaging story designed to teach kids simple money concepts and entrepreneurial thinking. It’s the first in the Bazzy & Bobo series, inspired by her own twin boys and her belief that financial literacy is one of the best gifts you can give your child.
